Amul opens first organic shop in Delhi
Image: Amul
Shri Amit Shah, India’s home and cooperationmMinister, has e-inaugurated the first exclusive Amul organic shop in Mayur Vihar, Delhi. He lauded Amul for its visionary leadership in promoting organic farming and producing organic products that cater to the health and wellness needs of the consumers. He also acknowledged Amul’s contribution to the cooperative sector.
Amul is the largest food brand in India. It is also the largest cooperative brand, owned by farmers in Gujarat and has earned the trust of millions of customers in their daily lives. Dairy giant Amul began its organic journey with launch of Amul Organic Atta in May 2022. Amul has since launched a range of organic products, which include flours, urad dal, chana dal, masoor dal, pulses like moong, whole urad, rajma, desi chana, kabuli chana and different types of rice including basmati and sonmasuri.
Amul’s entry into the organic sector is a significant step towards promoting organic farming and consumption in India. The co-operative has also ensured that the organic products are priced reasonably, making them affordable and accessible to a larger segment of society. Last May, an organic testing laboratory at AmulFed Dairy in Gandhinagar also opened.
The store will offer a wide range of certified organic products from Amul, which are produced by following the highest standards of organic farming and processing. These products are sourced from certified organic farmers, tested in accredited organic testing laboratories and processed in certified Organic plants.
Amul aims to open 100 more such exclusive outlets in other cities and towns to cater to the growing demand for organic products.