FrieslandCampina sees growth in Germany
Dutch dairy group FrieslandCampina is doing well on the German market. This year its core brands Landliebe, Chocomel, Valess, Tuffi, Frico and Holland Master have achieved significant sales growth of around 7%.
FrieslandCampina Germany says it will focus even more on its brands in the future and will also continue to reduce loss-making products. As a result, cost savings are planned, which will probably affect around 195 employees in Heilbronn and Cologne. At the same time, investments are also being made in these plants.
“Germany is an important strategic home market for FrieslandCampina. This year we achieved significant sales growth. This is the result of our commercial strategy, which we have been successfully implementing for two years and which we will now be implementing more quickly,” says Jan Kruise, managing director FrieslandCampina Germany.