Valio nominated at SIAL for innovation
Five dairy innovations by Valio, the Finnish dairy pioneer, have been selected for SIAL Innovation Selection 2016. The SIAL Innovation nomination committee names the most innovative products displayed in SIAL, a food innovation exhibition. The nominated concepts and products are: Valio lactose free, fully soluble milk powders, sodium reduced Valio ValSa cheese and spread range, Valio Play children’s yogurts with less sugar and Valio Better light spread with quark. It is rare that five products are selected to SIAL Innovation Selection from one single company, Valio notes.
For example, the new milk salt product from Valio, Valio ValSa, can reduce the salt content of foods without compromising on taste. Valio has launched the new sodium reduced Valio ValSa spread and Maasdam type cheese line. These products contain 50 per cent less salt than ordinary margarine spreads and cheeses, without compromising on taste.
The demand for lactose free alternatives continues to grow rapidly as consumer awareness of lactose intolerance increases all around the world. Lactose free sales are predicted to grow by 75 percent in Europe between 2012 and 2016. As the world pioneer in lactose free technologies, Valio has now developed the first fully soluble entirely lactose free milk powders for consumers. Valio is first to produce soluble lactose free powders with the taste of real milk.
Gut health is one of the biggest global trends related to wellbeing. The gut is referred to as the second brain because of its massive significance to people’s overall wellbeing. Valio offers its Valio Gefilus products, which contain the world’s most researched lactic acid bacteria, Lactobacillus rhamnosus GG, along with vitamins C and D as well as the mineral calcium. Lactobacillus rhamnosus GG is not only the world’s most researched lactic acid bacterium but also unique in the property of how it attaches to the gastrointestinal wall and stays there. Lactobacillus rhamnosus GG was discovered in 1985 and to date its qualities have been researched in more than 800 scientific studies globally.
“We at Valio have a passion for purity and goodness. The key ingredient of all our products is fresh Finnish milk, shown by statistics to be some of the cleanest in the EU. The arctic environment, clean air and water together with our traceable supply chain that is in our own hands from the farm to the store shelves bring Valio a competitive edge in international markets”, says Paavo Salminen. “As Finland’s largest food exporter, we sell products to more than 60 countries. With our expertise, our partners will be able to listen to consumer needs. In addition to our recent launch of the sodium reduced Valio ValSa cheese and spread line, we also have some other innovations in the pipeline.”
