DMK develops ice cream further in Germany
The DMK Group is starting the coming ice cream season with four new license partnerships and continues to focus on the brand business, which is growing strong in Germany. Due to the pandemic, the entire ice cream industry had a challenging 2021, but DMK was able to develop positively, the company says.
“By consistently building and expanding our brand partnerships, we have developed a good framework with which we were able to reduce the effects of the pandemic on our business. The past year has shown that demand continues to develop in the direction of branded products,” explains Marcus-Dominic Hauck, COO of the ice cream division.
“Consumption moments are changing and consumers are increasingly reaching for the ice cream cabinets all year round. Above all, they rely on strong brands. Even though we have a challenging year behind us, our new partnerships underscore that we are on the right strategic course.”
DMK Ice Cream has already licensed the Ahoj-Brause and Treets brands as well as The Peanut Company, a brand from the Katjes Fassin Group. The cooperation will also extend to licensing the Katjes umbrella brand this year.
DMK Group has furthermore developed its first branded vegan ice cream, which will be available in stores from April. With the Katjes Grün-Ohr-Hase Eis (Green Ear Bunny ice cream), the company is bringing the taste of vegan fruit gums to ice cream cones. White cherry ice cream, swirled with pink raspberry ice cream and green strawberry sauce give the green-eared rabbit look. The ice cream is made from oats and contains only plant-based ingredients.
In addition, two other growth brands, afri and Bluna, are making their way into retail ice cream cabinets. Flavours include original afri Cola and Bluna Orange in stick formats.
In addition to the new partnerships, DMK has also further developed its existing portfolio of licensed products, for example Ahoj-Brause, where its range of multipacks has been expanded.
In the High Protein Ice Cream segment, from dairy partner Ehrmann, DMK group is expanding the existing multipacks with two new variants that will be available in 500 ml cups. The Toffee Choc & Peanuts as well as Caramel Vanilla & Cashew flavours offer 30g of protein per cup and reduced-calorie recipes in combination with crunchy peanuts and cashews.
Additionally, the Baileys portfolio has been expanded to ice cream sticks and 500ml cups.
