International Cheese & Dairy Awards Archives - Dairy Industries International https://www.dairyindustries.com/topic/international-cheese-dairy-awards/ Tue, 28 May 2024 10:35:57 +0000 en-US hourly 1 A sparkling speaker for the Expo https://www.dairyindustries.com/news/44657/a-sparkling-speaker-for-the-expo/ https://www.dairyindustries.com/news/44657/a-sparkling-speaker-for-the-expo/#respond Tue, 28 May 2024 09:21:59 +0000 https://www.dairyindustries.com/?post_type=news&p=44657 Speaker, Julia Chistova, CEO of France Process, will be discussing the topic, "The acidification curve is the key to your best cheese” at 10:00.

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This time next month, we will be done with another International Cheese & Dairy Expo, the second one for us at Dairy Industries International, and the first one in conjunction with the International Cheese & Dairy Awards, at the centrally located and watertight venue, the Staffordshire County Showground. It promises to be a selection of magnificent cheeses from across the globe, along with the speakers at our day-long seminar.

One such speaker is Julia Chistova, CEO of France Process, who will be discussing the topic, “The acidification curve is the key to your best cheese” at 10:00. Julia created the engineering company France Process 17 years ago. Two years ago, France Process entered the UK market.

As pioneers in French cheese technologies and equipment, including delivery and installation, it brings a unique level of expertise to the table. Its approach is not about fitting your project into standard parameters, but about choosing the right equipment based on a firm’s specific technology. They are committed to excellence in its work and maintain a responsible, precise, and transparent relationship with its clients.

Eight years ago, Julia created a two-week Advanced cheese technology course in France with Actalia Produits Laitieres and EnilV. Two years ago, this course was made available in English, and it has since gained popularity among the UK and American clients, which is a testament to its quality and success.

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Cheese is still popular https://www.dairyindustries.com/blog/44386/cheese-is-still-popular/ https://www.dairyindustries.com/blog/44386/cheese-is-still-popular/#respond Mon, 08 Apr 2024 08:38:38 +0000 https://www.dairyindustries.com/?post_type=blog&p=44386 As a recent visit to the IFE showed, what people are continuing to do is eat cheese. The UK's biggest plans for export are in the cheese sector. In a way, cheese has always been a travelling food. It can be stored for months, and still tastes delicious. It is nutritious and filling.

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Someone asked me what dairy I eat regularly over the weekend. Cheese, I said. Plus milk, a lot of yogurt, some butter and a bit of kefir. So, it was blue cheese, cream cheese, those little Babybels, and a slice of cheddar for the sandwich. Ah yes, not to forget, some grated Parmigiano Reggiano for the pasta. It seems I am not alone in enjoying cheese and I am sure a lot of you also have the same experience.  

The FAO Dairy Price Index increased for the sixth consecutive month, up 2.9% from February, led by rising world cheese and butter prices. It averaged 124.2 points in March, up 3.5 points from February, marking the sixth consecutive monthly increase, but remained 11.1 points (8.2%) below its value in the corresponding month last year. In March, world cheese prices increased the most, reflecting the steady import demand from Asia, higher internal sales in Western Europe leading to the spring holidays, and seasonally falling production in Oceania. 

As a recent visit to the IFE showed, what people are continuing to do is eat cheese. The UK’s biggest plans for export are in the cheese sector. In a way, cheese has always been a travelling food. It can be stored for months, and still tastes delicious. It is nutritious and filling. Perfect for any long journeys one has planned. 

And there will be no better place to eat cheese, than at the International Cheese & Dairy Awards in June. Held at the Staffordshire County Showground on 27 June, it will be a convening of thousands of like-minded dairy folks, eating cheese and talking about the industry. We will also be discussing other types of dairy products, because as we all know, dairy comes in a wonderful range of types and flavours. Come visit!  

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Christeyns Food Hygiene steps up support for dairy industry https://www.dairyindustries.com/news/42681/christeyns-food-hygiene-steps-up-support-for-dairy-industry/ https://www.dairyindustries.com/news/42681/christeyns-food-hygiene-steps-up-support-for-dairy-industry/#comments Mon, 19 Jun 2023 09:24:26 +0000 https://www.dairyindustries.com/?post_type=news&p=42681 In recognition of the importance hygiene plays in the success of the UK dairy industry, Christeyns Food Hygiene is a key sponsor at this year’s International Cheese & Dairy Awards.

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The UK is the thirteenth largest milk producer in the world, with milk accounting for 16.4% of total agricultural output in the UK in 2020.* 

15.3bn litres were produced in 2020, worth £4.4 billion in market prices. Maintaining high standards of hygiene is crucial to continue the integrity of the sector and protect the income it provides for farmers and the dairy industry in general. 

In recognition of the importance hygiene plays in the success of the UK dairy industry, Christeyns Food Hygiene is a key sponsor at this year’s International Cheese & Dairy Awards. The awards, now in their 127th year, continue the celebration of cheese and dairy and bring together passionate people from all over the world in one location.  They are the oldest awards of their type in the world.  

Warrington-based Christeyns Food Hygiene is one of the UK’s leading suppliers of hygiene products, expertise and support providing a cost effective, dedicated range of detergents and disinfectants specifically formulated to meet the needs of the dairy and cheese industry. 

Over the years Christeyns Food Hygiene has developed specialist detergents to clean delicate membranes enabling them to achieve their maximum flux rates and QAC-free disinfectant products to ensure that current legislation can be successfully complied with. 

Optimisation, verification and validation of Cleaning In Place regimes is also an important part of daily cleaning where software packages such as Insite-CIP constantly monitor and verify the efficacy of the CIP regime on each and every clean.   This ensures the highest level of food safety is achieved alongside compliance with third party standards. 

“Increasing our support of the ICDA is both an honour and a privilege,” comments CFH UK technical director, Peter Littleton. “We have supported the cheese & dairy sector for over 34 years and have been involved with both the trade show and the public event, previously at Nantwich and now at the Staffordshire Showground, over all this time.  The extension of the Love Cheese Live event will reach out to an even larger audience this year, showcasing the very best this diverse sector has to offer.” 

CFH has a team of experienced and knowledgeable support personnel with decades of dairy experience available to support dairy customers with technical, hygiene and production issues. Currently working with customers such as Wyke Farms, Belton Farms, Tomlinson Milk and Muller, CFH provides support to businesses across the UK and Irelan

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Cheese and judging https://www.dairyindustries.com/blog/42251/cheese-and-judging/ https://www.dairyindustries.com/blog/42251/cheese-and-judging/#respond Mon, 17 Apr 2023 09:40:17 +0000 https://www.dairyindustries.com/?post_type=blog&p=42251 I am looking forward to being a judge at the International Cheese and Dairy Awards from 28-30 June.

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An invitation from the International Cheese & Dairy Awards landed in my inbox this week for an opportunity to judge at the show at the end of June (28-30 June, internationalcheeseawards.co.uk). It is a show that I have long been a fan of, and the pairing for us newbies to cheese judging (ok, I’ve been doing it a few years now) is always with a seasoned expert. An overall delight, this one. I will get out my white coat and run an iron over it, and

Part of the form-filling was asking about what my favourite cheese was. Well, on some days it’s a crumbly Stilton for the salad, and other days it’s a mighty slice of vintage cheddar for the oatcake, or to accompany a slice or two of apple. And some days I get out the goat cheese and spread that on everything. My son is a huge Camembert and Brie de Meaux eater, and my spouse will gobble down the aged Gouda or Comté with abandon.

That is what the world likes so much about cheese. We often find that people who would otherwise shun dairy for whatever reason, do not shun cheese. Let’s face it, cheese is less a food product and more of a living organism, in a way. It takes skill, luck and time to turn a simple few litres of milk into a treat that people want to indulge in.

These shows are places where the cheese maker comes out of the maturing cellars and milking parlours, and into the light of their fellow industry participants’ approval and judging for top prizes to use in their future marketing. Also, it’s a great get together and three days of seeing everyone from the Society of Dairy Technology folks at their very interesting seminar on 28 June, to the new networking feature with the entire spectrum of dairy folks, on 30 June. Don’t miss it.

Don’t forget to visit us at the Society of Dairy Technology’s annual dinner and summer summer symposium. Please also make sure to contact sam@bellpublishing.com about our exciting June issue, all about cheese technology or for Dairy Industries Expo opportunities.

We are also excited to welcome a new addition to the team, Aimee Carnell, who will be working on classified sales on DII & Event sales on Dairy Industries Expo. She can be reached at aimee@bellpublishing.com.

And see you all at ICDA!

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Back to business with cheese https://www.dairyindustries.com/feature/42194/back-to-business-with-cheese/ https://www.dairyindustries.com/feature/42194/back-to-business-with-cheese/#comments Fri, 24 Mar 2023 10:51:48 +0000 https://www.dairyindustries.com/?post_type=feature&p=42194 Neil McRitchie discusses the outlook for the cheese export market with Chris Chisnall and Ian Luxton of Bradbury’s and Belton Farm

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To say the cheese industry has had an interesting few years is an understatement. Chris Chisnall is director of sales and marketing at Bradbury & Son, and Ian Luxton is general manager at Belton Farm. Both work on behalf of the International Cheese & Dairy Awards as director and chairman, respectively. The prestigious awards show is held yearly in Stafford, UK, with the next to be held on 29 June, and the public day on 30 June. They sat down with Dairy Industries International’s publisher, Neil McRitchie, to discuss the state of play in the British cheese industry.

Q. Is Europe a focus for Bradbury’s in the export market?

Chris Chisnall: We’ve supplied the odd customer over the last few years, but it’s never been our focus as an export stream. It’s been the rest of the world, and because there’s been Brexit, obviously. However, Covid also was responsible for shrinkage, as the airline business dropped because there was no travel worldwide. The pubs and restaurants were closed – we lost 25 per cent of our business overnight. That was an interesting period.

Now, we have a multi-functional business, supplying everyone from Tesco, Waitrose and Emirates Airlines to cheese boxes sold online directly to consumers. We export to Canada, Australia and do business with Gusto and Fresh Direct online food services.

We’re doing container loads with those export customers, once or twice a month. We do a consolidated range of British cheeses and British cheese is actually very in vogue around the world. People like British products and see them as good quality, food safe and traceable.

Our top three markets are Canada, Australia and the US. We’re looking at Japan and China and have ambitions to move into those areas.

We’ve also got Europe, which we have been dealing through discount contacts at Aldi and Lidl. That’s taken a bit of a backseat, but it’s back on the agenda this year.

Q. How has Brexit affected the export market?

Chris: I think Brexit has just made it harder to export products. You have to get the veterinary certificates and get the product across the water. It has to be signed off on everything you’re getting through customs.

Has it made it impossible? No. Has it made it harder? Yes. I think the problem is when it goes wrong. And that’s the biggest thing. If you have products over in Europe and it gets rejected for whatever reason, you can’t get it back. You basically might as well throw product in the bins, rather than get that product returned. To get it back, the recipients have to get their veterinarian to sign off on the load back to the UK, and the vets usually won’t sign off because it’s a British product and it wasn’t made in that country.

We are bringing probably six or seven loads a week depending on the time of year. We have hubs in different countries – one in Holland, in France, and one in Italy, so we’re bringing in whole lorry loads to sell in the UK.

Ian: There are a lot fewer restrictions for products coming into the UK. I think it has been done deliberately, and that’s because the British government has said, yes, come on in. Let’s face it, we’re not going to put massive restrictions on imports, because otherwise we’d have a serious problem with fruit in particular and, and other products being imported in. So, it is about getting it out of the country to the EU. We have the challenge on some of the products coming in.

Q. What types of products do you make and for whom?

Chris: There is a business class tray that we do for Emirates here. It’s four cheeses, in a rip and flip tray. Emirates onboards the crew, and then they can just rip the product open, flip it onto a slate and then serve it to the passengers on board. We also do the mini 20 gram portions for the economy section. As for processing, we do waxing, hearts and blocks and all sorts there. Then we do some hand wrapping for artisanals. We also innovate with cheese balls and blending.

Something that we did during Covid was to launch a direct to consumer range. Our cheese box club does about 20 to 30 boxes a week. We also launched a subscription model, which has been really successful. We send about 200 subscriptions a month out. They sign up to it and then they get a box of cheese coming every month with a gift. We do exclusive emails with details, recipes, pairings and things like that. In the latest one, we included a mango curd that went out with a goat cheese as a pairing. We’ve done matured Dutch Gouda with dark chocolate as well, which is a fantastic one. Subscription about £22 per month and people don’t get the same box every month. We’re in it for the long haul. It’s something that we’re pushing from the consumer side.

We also own a couple of cheese sites as well. Shadwell makes a white Stilton for us. It’s the only exclusively white Stilton making site in the UK. Other people make make white Stilton, but also have blue Stilton on their site, which means that their product isn’t as clean and fresh as ours. We own Northumberland Cheese company, which is based up north of Newcastle. They’ve got a cafe and a cheese making area and they’re making cow, sheep and goat artisanal cheeses. We also have a holding in a goat cheese maker down in Norfolk, which makes soft and hard goat cheeses.

It’s very much about selling the cheeses, and putting them forward for award contention. We always shout about the awards. We have 200 suppliers making 400 cheeses, and it amounts to 1,400 SKUs.

Q. What about your meetings with the DIT?

We work very closely with the Department for International Trade (DIT). We attended a DIT event with the Mexican trade ambassador and it was very much about getting introductions into the country. We haven’t seen any business arrive from that as of yet, but a lot of these deals and negotiations take a lot of time. I think we were talking to the US for probably three years before we started trading with a distributor.

Mexico is a huge country, so you need to find the right distributor in order to start trading. It’s a slow build with a lot of the export that we do. It takes time to find that right partner and be able to open up, but you are also working on it for a while.

When you look at the areas we are operating in, we continue to grow our export business. The Far East is a key growth area for us. We’re in Singapore, so we’ve got a foothold there. There’s active discussion in Thailand, Hong Kong and Malaysia as well. Japan is also on the radar. Then we look the other way towards Mexico, and we’ve had some inquiries from South America, including Argentina and Brazil.

Ian: I think there’s also an initiative set up with a task force with Dairy UK, AHDB, NFU and the DIT. The objective is to try and work out how the industry could be supported to export more. What do we need to do as a country to set up a simplified system? One of the biggest issues is the vet stamps and certificates. Every time you send a vehicle out, you’ve got to get a local vet to stamp a piece of paper. There must be a better way, and a more effective way. How can we, as an industry, reduce our costs to make us competitive and, and who’s demanding that then?

If we look at Europe as an example, we didn’t have to have any of these systems until we extracted ourselves from Europe. Now we’re seen as a third country. There’s a requirement now. It’s driving complexity and costs.

The hope is that, with the task force being set up, we’ll review some of these requirements, and there might be an impetus to actually make improvements to help business to export. It might also affect government and agricultural policies as well.

There is also a possibility that they could do it electronically. That’d be ideal. Now there’s a taskforce set up, so they’ll look at that and many other things. Hopefully we’ll start to see a little bit of simplicity coming through the system.

Chris: The challenge of getting the vets onto a site to stamp the documentation is a challenge in itself. Especially if you’re in a regional area and the vets do not want to travel. There’s quite a hefty cost to eat.

That being said, there are government bodies who are helping out. For example, the DIT and the AHDB. They have people in different countries who can link you in. They can put you in touch with people, and they’re also on the ground as well in the UK to help you if you are starting out.

Our chairman, George Paul is actually an export champion for the DIT. He works with smaller businesses that want to export to say, look, this is what you need to do, guys. He also does conferences and speaking, and is very proactive. At Bradbury’s, we’ve honed our skills over eight years and it’s still a growing part of our business.

Q. What about Singleton’s?

Chris: It’s always sad to see a cheese maker with a lot of long history in the industry go. I think it’s a lesson to us all in the fragility of businesses in this day and age. Nobody’s immune to that. We have had some inquiries from an export perspective, because obviously Singleton’s did a bit of export.

We’re quite close-knit industry really. Everybody sees each other at the ICDA annually and other various events. It is difficult to see people go when there’s businesses that have been around for about 80 years, but it demonstrates the importance of investment, innovation and modernisation.

Q. What do you consider your biggest challenge?

Chris: Ooh. I would suggest that one of the biggest challenges at the moment is the cost of living crisis. We mainly sell in the middle to upper premium ranges within retailers and

customers. We are not in that commoditised area. We’re not doing big blocks of mild cheddar or red Leicester into Aldi and Lidl, we are mainly dealing with those premium cheeses.

At the moment we’ve not seen a lot of change. That’s mainly because we’re in the sort of quieter quarter of the year. We are quite lucky because we don’t manufacture cheese. We haven’t got 30 tons, 300 tons or 3,000 tons of cheese sitting behind us. We have to be fleet of foot to be able to move suddenly, and adapt, which is something we’ve had to do during covid and the cost of living crisis.

The last four or five years we’ve been focused on managing costs and staying profitable. Another challenge coming up is that the minimum wage goes again this year. That puts another strain on the finances. You’ve got to find that on top of the utility costs. We’re adaptable and our strategy allows us to cover a number of streams. If the airline business isn’t doing as well, then we’ve got three other streams that we can sort of push along.

From the operational point of view, it’s about getting the right skill sets on board and retaining them, but also identifying and attracting them into the business. There’s a lot of investment going into training here.

For example, we’ve recruited a new supply chain manager this week and a new quality assurance manager joins us in three weeks’ time. The sales team’s been bolstered, so we’re all about growth, even though we know we have these challenges of managing cost.

Ian: It’ll be interesting to see how the rest of the year pans out. If you remember the 2008 financial first financial crash, what consumers did was trade down, but also trade up. Everything was lost in the middle. It feels as though that’s sort of happening again.

People are indulging at home, but they’re buying cheaper products. On top of that, now we’ve got the high utility prices, which are now declining. That being said, people might find a little bit more disposable income as the year goes on.

Chris: We’re also starting to see a bit of deflation in the market for milk prices as well. It’s not going to go back down to where it was.

Ian: It’s certainly been an interesting 12 months, but hopefully going into next year, interest rates will start coming down again and inflation might be a bit more manageable. It may mean that, we get to back to some form of normality. Depends on where Ukraine is, I suppose. It’s also about the effect on brands and the added value, as hopefully people indulge more at home rather than go out. We are just trying to control our costs and find innovative ways to produce some cheese.

We are in a very healthy milk field and great relationships with the producers. We’re in a very strong place in terms of supply, but we just need to make sure that we’re producing cheese efficiently so that we can compete.

Q What new products are in the pipeline?

Ian: We’re always doing trials like every other cheese maker. Our last one was smoked Red Fox on the back of Belton Red Fox, which is a modern British cheese. Although it’s based on a Red Leicester recipe, it’s nothing like a Red Leicester really. We make White Fox as well, which looks like a cheddar but with a unique flavour profile. Red Fox reinvigorated the territorials segment in the UK.

Chris: People are also trying to determine what Continental cheese that’s going to be big in the UK. Everyone’s looking for what’s the next Comté or halloumi. It’s all about a unique flavour or texture.

It’s interesting times. I think the next 12 months is going to be challenging, before it starts to improve.

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British blue cheese crowned Supreme Champion Cheese https://www.dairyindustries.com/news/40765/british-blue-cheese-crowned-supreme-champion-cheese/ https://www.dairyindustries.com/news/40765/british-blue-cheese-crowned-supreme-champion-cheese/#respond Mon, 18 Jul 2022 09:34:17 +0000 https://www.dairyindustries.com/?post_type=news&p=40765 The British blue was crowned at the 125th International Cheese & Dairy Awards, which was bigger and more international than ever before, featuring over 4,000 entries.

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A blue cheese made by Long Clawson Dairy was named Supreme Champion Cheese in Stafford, UK on Thursday 30 June. Shropshire Blue rose to the top as the best UK and international cheese at the International Cheese & Dairy Awards, which was held at Staffordshire County Showground as part of the three-day cheese and dairy event, combining a one-day trade show with a two day consumer festival – Love Cheese Live.

Produced by The Long Clawson Dairy co-operative established in 1911 that continues to be run by farmers and relies on local milk from over 41 farms in Leicestershire, Nottinghamshire and Derbyshire to create a range of very special cheeses.

“We’re delighted that our small farming cooperative, where the craft and care of our master cheesemakers is so important to us, was recognised through our delicious Shropshire Blue entry. We’re still on high spirits after our win and are busy making space in our awards cabinet for the Supreme Champion Trophy!” said Bill Mathieson, managing director, Long Clawson Dairy.

Despite its name, Shropshire Blue isn’t made in Shropshire, nor has it ever been. It was originally made in Scotland and is now made in the Stilton producing regions of Nottinghamshire, Leicestershire and Derbyshire by Long Clawson Dairy. The cheeses are then matured for their full term of n a period of 10-12 weeks, it forms an orange-brown, natural rind and smooth texture. With a sharp, strong flavour and a bit tangy aroma, it is a vegetarian’s cheese having a fat content of 48%.

Dai Williams, head of judging at the International Cheese & Dairy Awards commented, “Once again we have had fantastic support from all aspects of our industry with 238 judges from all business sectors supporting us on the day. The effort to judge 4000 cheeses in 400 plus classes and get to the winner in four hours is a fantastic achievement by all.”

In a close-run final, the Supreme runner up was awarded to a goats cheese made by FrieslandCampina in Holland. The Supreme Champion Dairy Product (non-dairy) went to Fonterra for their culinary cream and Morrisons were awarded Supreme Cheese Retailer.

Ian Luxton, Chairman of the International Cheese & Dairy Awards, added: “As the ICDAs was founded over 125 years ago to showcase the work of the British and International cheesemakers, it gives me immense pleasure to see a cheesemaking business with such history taking top honours. It’s an incredible feat to stand out in a field of over 4,000 cheeses from every corner of the world, but Long Clawson clearly had everything: delivering an exceptional appearance, aroma, texture and flavour. We would like to take this opportunity to thank all the sponsors, retailers, suppliers to the industry, competitors and trade for their continued support of this very special awards and one rich in heritage.”

The 125th International Cheese & Dairy Awards was bigger and more international than ever before, featuring over 4,000 entries. The competing classes represented countries from all around the world.

All entries were judged in a single day, as 238 experts considered appearance, texture, aroma, and flavour of the cheese, dairy and accompaniments. Bronze, Silver, Gold and Champion accolades were awarded first, before the Supreme Champions were reassessed to find this year’s trophy winners.

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Cheese judging returns https://www.dairyindustries.com/blog/38511/cheese-judging-returns/ https://www.dairyindustries.com/blog/38511/cheese-judging-returns/#respond Mon, 25 Oct 2021 08:26:30 +0000 https://www.dairyindustries.com/?post_type=blog&p=38511 The International Cheese and Dairy Awards happened in-person this year, at a new venue in Stafford, UK, and a welcome return it was for the biggest cheese show in the world.

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What an eventful year 2021 has been so far. The International Cheese and Dairy Awards happened in-person this year, at a new venue in Stafford, UK. It also was the site of the Society of Dairy Technology’s autumn conference, which had about 160 people attend its autumn symposium and annual dinner.

From a personal perspective, the new venue works – worrying about one’s car being parked in a field is not conducive to effective cheese judging and wandering around stands. I happily trundled back and forth on the 841 bus, which stops right outside the showground, to and from Stafford, where regular trains run.

Many familiar faces showed up for the annual event, with varying tales from now having to pay for refrigeration for ingredients sourced from the Continent, as the shipping times have become unreliable due to Brexit and Covid-19, to new products developed despite issues with ingredients and delivery. It had the feel of an industry emerging what has been the most challenging of times, but with many interesting times to come.

Happily, the cheese judging went on. My fellow judges John and Ben were very good company and quite knowledgeable about the cheddars we tried, and we ate a lot of very good cheeses. The Supreme Champion this year was Hommage matured aged goat cheese from MAAZ Cheese of the Netherlands. Arla’s 1780 Blue Cheese was the reserve champion.

The lunch was also quite well-attended. I am not sure how they managed to feed us all in the timescale they did, but they did manage it. The trade day was followed by the Love Cheese public event, which was two days of cheeses and the things that go well with it – wines, beers, biscuits, charcutier and chutneys.

Overall, a welcome return of the biggest cheese show in the world to the UK. The tent is gone, long live Bingley Hall. In 2022, 30 June – 2 July are the dates for your diary.

For more information visit: internationalcheeseawards.co.uk

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Ornua Ingredients Europe celebrates pizza cheese sales success at International Cheese & Dairy Awards https://www.dairyindustries.com/news/38476/ornua-ingredients-europe-celebrates-pizza-cheese-sales-success-at-international-cheese-dairy-awards/ https://www.dairyindustries.com/news/38476/ornua-ingredients-europe-celebrates-pizza-cheese-sales-success-at-international-cheese-dairy-awards/#respond Tue, 19 Oct 2021 14:02:15 +0000 https://www.dairyindustries.com/?post_type=news&p=38476 Ornua Ingredients Europe is celebrating the success of its Spinneyfields, Consistent Shred Pizza Cheese, with over one million packs sold in first 6 months of 2021.

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Ornua Ingredients Europe is celebrating the success of its Spinneyfields, Consistent Shred Pizza Cheese. Since its launch in December 2020, the advanced pizza cheese blend, that delivers consistent quality, less waste and perfect coverage, melt and stretch, has experienced strong growth. Over one million packs of Spinneyfields, Consistent Shred Pizza Cheese were sold in the first six months of the year to major pub and restaurant chains and through foodservice distributors and wholesalers equating to enough cheese to cover some 14 million pizzas. Or to put it another way, enough to deliver a pizza to every man, women and child in London, twice over.

Ornua Ingredients Europe’s stand at the International Cheese & Dairy Awards, being held at Bingley Hall, Staffordshire from 21-23 October, will showcase the full Spinneyfields, Consistent Shred Pizza Cheese range. This will include regular masterclasses from renowned Sicilian pizza chef Umberto Caltabiano who will demonstrate how Consistent Shred can help create perfect authentic Italian-style pizzas everytime. There will also be lots of opportuntity to sample the pizza and experience at first hand the great taste and consistent melt and stretch deliverered by Consistent Shred.

The pizza making masterclasses will replicate the Consistent Shred customer demo days that have been a key part of the brand’s sales success. Held at wholesale and foodservice distribution depots across the UK, customers are able to experience a professional Italian pizza chef demonstrating their pizza dough tossing skills and cooking of great tasting pizza in a traditional wood fired oven. The demo days, which will continue to be held during the rest of 2021 and into next year, have proved highly effective in letting customers and end users see how well Spinneyfields, Consistent Shred cooks and tastes.

Alastair Jackson, Ornua Ingedients Europe’s sales & marketing director commented: “At Ornua, we pride ourselves on being pizza cheese specialists as demonstrated by the success of Spinneyfields, Consistent Shred™. Central to this has been our ability to create a great tasting pizza cheese blend that not only provides a generous pizza coverage, an ideal melt and rich, creamy texture but also one that delivers consistency in every single shred of cheese, reducing wastage and making it easier to produce a perfect pizza everytime.”

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